Victor Harbor
Feel it calling
case study
3 min brand promo, 90 sec highlight video, 30 sec social feed video, 15 x social reels, 300 x High Res images
The brief
The City of Victor Harbor embarked on a rebranding initiative centred around their new tagline: “Feel It Calling.”
A campaign was commissioned to encapsulate the rebrand, through Video + Photo content showcasing the unique experience waiting to be discovered at Victor Harbor.
Our process
We created a captivating narrative that focused on the audience experience and spirit of Victor Harbor.
The viewer goes on a journey, sampling what Victor Harbor has to offer and showcasing the local businesses that makes the City what it is.
From luxury accommodation, the high calibre of food/wine and activities for adventure seekers – there is something for everyone here.
Our talented production team, including a skilled director, cinematographer, photographer and drone operator, captured the essence of Victor Harbor and all of its stunning angles.
Outcomes
Our video campaign captured the City’s essence, propelling The City of Victor Harbor’s rebrand to greater heights.
- The 3-minute main brand promo video showcased breathtaking landscapes, a vibrant community and thrilling activities, leaving viewers eager to experience the wonders for themselves.
- Sizzling 90-second and 30-second cuts to capture audiences attentions when used as further marketing collateral.
- 15-second social media cuts tailored for Instagram, Facebook and YouTube, engaging and inspiring viewers worldwide.
The City of Victor Harbor shared the 3-minute video to announce their big win as the Tourism Industry Council of South Australia’s (TiCSA) Top Tourism Town and People’s Choice award 2023.
Our clients
Tara Butler
City of Victor Harbor
"Loved working with Guy from The Forward to visualise and execute our video!"
