brand campaign 2023 & 2024
feel it calling - victor harbor
The City of Victor Harbor embarked on a rebranding initiative centred around their new tagline: “Feel It Calling.”
A campaign was commissioned to encapsulate the rebrand, through Video + Photo content showcasing
the unique experience waiting to be discovered at Victor Harbor.
the brief
The City of Victor Harbor embarked on a rebranding initiative centred around their new tagline: “Feel It Calling.”
A campaign was commissioned to encapsulate the rebrand, through Video + Photo content showcasing the unique experience waiting to be discovered at Victor Harbor.
our process
We created a captivating narrative that focused
on the audience experience and spirit of Victor Harbor.
The viewer goes on a journey, sampling
what Victor Harbor has to offer and showcasing
the local businesses that makes the City what it is.
From luxury accommodation, the high calibre
of food/wine and activities for adventure seekers –
there is something for everyone here.
Our talented production team,
including a skilled director, cinematographer,
photographer and drone operator,
captured the essence of Victor Harbor and all of its stunning angles.
outcomes
Our video campaign captured the City’s essence, propelling The City of Victor Harbor’s rebrand to greater heights.
- The 3-minute main brand promo video showcased breathtaking landscapes, a vibrant community and thrilling activities, leaving viewers eager to experience the wonders for themselves.
- Sizzling 90-second and 30-second cuts to capture audiences attentions when used as further marketing collateral.
- 15-second social media cuts tailored for Instagram, Facebook and YouTube, engaging and inspiring viewers worldwide.
The City of Victor Harbor shared the 3-minute video to announce their big win as the Tourism Industry Council of South Australia’s (TiCSA) Top Tourism Town and People’s Choice award 2023 & 2024.
"We loved working with Guy from The Forward
to visualise and execute our video!"
Tara Butler, City of Victor Harbor
our clients
Kim Maine
Numble
“We worked with The Forward and the results surpassed our expectation.
Ron and Guy led a team of experts.
They listened to our needs and delivered a great new brand. We couldn't be happier!"
Frances Wagner
Anneliese Searle
Australian Institute of Business
“My colleagues and I had the pleasure of working with Guy on a quite sizeable project.
As an education provider, we wanted to capture and tell the the stories of how our students succeeded in their specialised industries and skillset.
Guy was great at communicating with us, capturing creative content, providing ideas we had yet to consider and was incredibly accommodating.
I have no hesitation in recommending Guy
and The Forward Co! Thanks for everything!
Frances Wagner
Nathan Hull
Oceane, Brand Specialist
“I’ve had the pleasure of working with Guy
and his team on several occasions and each time they’ve delivered above everyone’s expectations.
I wouldn’t think twice about engaging him again.
If you are after a high quality production team, this is where your search ends."
Frances Wagner
Amy Van Dyk
Advance Behavioural Training
“We recently upgraded our web site and used The Forward to add some pro video content.
Their work was amazing, from planning through to execution. They did a wonderful job."
Frances Wagner
are you ready to move
your brand forward?